Galaxy Racer (GXR), the largest esports, gaming and lifestyle organization based in Dubai, is pleased to announce that its content creator, AboFlah, has successfully raised over US$11 million as part of a charity stream for The World’s Coolest Winter campaign. While completing the stream, AboFlah also officially broke two GUINNESS WORLD RECORDS™ titles for “Longest Live Stream (Video)”, recording live for 268 hours 14 minutes 20 seconds and “most viewers for a donation of charity live on YouTube,” attracting 698,000 peak concurrent views.
The World’s Coolest Winter campaign, celebrating the most beautiful tourist destinations in the United Arab Emirates, has extended its humanitarian support to more than 100,000 refugees and people in need through a new humanitarian initiative called Warm Winter. The campaign aims to support hundreds of thousands of refugees and families in need in Africa and the Arab world by providing food, winter clothing, blankets, mattresses and essential aid to help men, displaced women and children to prepare for harsh winter conditions. The campaign is organized in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and Galaxy Racer. Essential aid will be distributed with the support of the UN refugee agency, the United Nations High Commissioner for Refugees (UNHCR) and the Regional Food Bank Network.
As part of the campaign, AboFlah lived in a glass-fronted room in downtown Dubai near the Burj Khalifa and streamed for 268 hours until the US$10 million goal was reached. In the room, AboFlah encouraged people to donate and spent the majority of his time at his computer interacting with fans and those who donated to the cause. The stream also attracted global attention and donations from celebrities and influencers, including actress Kristin Davies, actor Amr Maskoun as well as content creators Noor Stars and Omar Farooq.
Launching his YouTube channel in 2017, AboFlah began posting gaming content of him playing FIFA17 before creating content on Fall Guys and Fortnite. His YouTube channel is one of the fastest growing YouTube channels in the world, with over 23 million subscribers and over 3 billion views. He is followed by millions of fans who avidly watch his vlogs, comedy shorts, and formatted shows spanning video games and popular culture. AboFlah then joined Galaxy Racer’s content creator team in 2020, which already boasts some of the biggest content creators in MENA and Southeast Asia, including YouTube sensation Noor Stars. The organization now has over 100 content creators, with a total reach of over 500 million subscribers across all platforms and over 2.5 billion monthly views.
Galaxy Racer was launched in 2019 and has already become one of the biggest esports, gaming and lifestyle organizations in the world. The organization offers five distinct commercial offerings; Content Creators, Esports Teams, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly created label that already features two signed artists from the MENA region and is looking to expand globally.
Galaxy Racer content creator and YouTube sensation, Hassan Suleiman “AboFlah” said: “Winter warmth for those facing harsh winter conditions is no less important than food and water. There are millions of refugees and displaced people who need all the support they can get. I am proud and thrilled that we reached our goal and raised over 11 million US dollars and brought warmth to the lives of those who are deprived of it. Thank you to everyone who gave generously!
We have proven that Arab youth are capable of changing reality, even with small acts, and achieving a bright future. “People for people.” This phrase is not a metaphorical slogan, but it was manifested by the large number of donors who felt compassion for the suffering of refugees and displaced persons. This reflects the huge impact of this campaign, which has sparked viewers’ enthusiasm for participation.
The societal role depends on everyone’s participation, on the conviction of the importance of defending our human values and on solidarity to support those who need it. Each of us has a role to play in creating the desired positive impact. The United Arab Emirates is the homeland of virtues, and humanitarian moral actions in this blessed country transcend borders and cannot be stopped by obstacles, such acts present the community with moral values that our Arab region sorely needs.
Galaxy Racer Founder and CEO Paul Roy said“We are amazed and grateful for the immense generosity shown by the fans, the community and the general public. Raising more than 11 million US dollars is not an easy task and we are happy to be part of this humanitarian initiative that will have a positive impact on the 100,000 refugees affected. To beat two GUINNESS WORLD RECORDS™ titles is impressive and a testament to the resilience shown by AboFlah, the Galaxy Racer team, as well as our partners MBRGI, UNHCR and the regional network of food banks We thank you all for taking part in this record-breaking charity initiative and we look forward to more initiatives with a positive impact.