LOS ANGELES (CelebrityAccess) – Major League Soccer team the LA Galaxy have announced the formation of a new contract with Volkswagen that will see the automaker become a founding partner of the team and its home stadium, Dignity. Health Sports Park (DHSP).
Under the terms of the agreement, Volkswagen will become the exclusive automotive partner for the Galaxy, with the Volkswagen brand featured extensively on signage through Dignity Health Sports Park, including the rotation of the logo on the dashboard at all public events. , the rotating exhibit in the 405 and 91 freeway marquees.
Volkswagen will be featured as title night sponsor of one regular season home game per year at DHSP, the first of which will be this Saturday, March 19, 2022.
Additionally, the stadium will also have vehicle exhibits around the venue and participate in activations. The agreement builds on Volkswagen of America’s existing partnership with the United States Soccer Federation.
“Dignity Health Sports Park is one of the most sustainable football stadiums in the world with a long tradition of saving energy and water, recycling, purchasing green products and raising awareness of environmental issues”, said Katie Pandolfo, General Manager. from the Dignity Health Sports Park. “Volkswagen reflects our continued commitment to environmental sustainability, and this partnership will help us have an even greater positive impact on our work in this area, both at our site and throughout the Southern California region.”
“We are thrilled to bring Volkswagen’s enthusiasm for football to the local level with our LA Galaxy partnership. We look forward to engaging with fans and the community throughout the season,” said Dave Lueders, vice-president. President, Western Region – Volkswagen of America, Inc.
Financial terms of the sponsorship deal were not disclosed.