Galaxy Racer elevated Romeo Misao as Country Head for India and Rohin Bhaumik as Director, Creator and Talent for South Asia. Misao was previously head of marketing for India while Bhaumik was head of creative and talent. In their new roles, they will both report to group CEO Paul Roy. These transitions are in line with the company’s vision to strengthen its focus on the Indian and South Asian markets, through a more focused approach to content acquisition, partnerships and brand building. intellectual property.
For the company, India has been one of the key markets where it has been striving to expand its presence and invest in a growing number of content creators, said Galaxy Racer Group CEO Paul Roy. “With Misao and Bhaumik transitioning into new roles, Galaxy Racer India is now led by experienced duos across gaming, esports and content creation. I look forward to seeing them lead strategic initiatives. of Galaxy Racer in the India and South Asia markets, while supporting content creators across esports, gaming, lifestyle and entertainment,” he said. added.
In his new role, Misao will lead the company’s growth, oversee the organization’s operations and focus on building the brand’s presence in India. Meanwhile, Bhaumik will continue to focus on expanding the company’s roster of creators in the South Asian market across gaming, lifestyle and entertainment. He will also work to build business relationships across the region for Galaxy Racer’s various IP addresses, content acquisition and agency partnerships.
For Misao, as one of the fastest growing digital ecosystems in the world, India is a booming market for creating esports, gaming and lifestyle content. “Our youth population is looking for new opportunities that provide a brand like Galaxy Racer with the canvas to innovate and create high-impact initiatives,” he said.
India’s cultural diversity lends itself to the creation of multiple types and formats of content in a wide range of languages, Bhaumik said. “The last few years have seen a boom in the number of content creators in the country. While their jobs have certainly become more rewarding, competition within the industry has also made life difficult. This is where a brand like Galaxy Racer comes in – we believe in incubating creators from the start and helping them realize their full brand potential. Galaxy Racer has strong relationships with creators in one region and we look forward to building more such partnerships here in the months to come,” he added.
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